Business Development Outsourcing Cover Up? The Real Truths About Delivering More Leads and ROI

Washington Dc, (PressExposure) October 26, 2011 -- When seeking business development outsourcing [] you needn't look far for information on delivering more leads at an acceptable ROI. Business development consulting firms are quick to tell you they can deliver. The question Earlvin Harris asks, and so should you, is this: are you really getting the full story? And if mainstream business development consulting firms provide any clues, the answer is no.

After speaking to many business owners you would hear that it is getting increasingly difficult to generate more qualified leads for their business. "I've seen this many times and people ask me how I manage to sell my business development outsourcing services to businesses where other business development consulting firms are finding it to be difficult." Said Earlvin Harris, President of Rainmaker Business Development Organization. "The answer is simple. There are new influences in the buying process and a definite shift in how buyers buy. Once my clients know and understand this new buying process, selling my service is easy and selling my clients' services are even easier."

These figures from a recent survey show that buyers now rely more than ever on content (read articles etc.), conversation (read social media) and peer recommendations (read testimonials etc.).

The New Decision Making Process

• 48% Utilized a wider variety of sources to acquire information at various stages of the buying process than during previous purchases
• 48% Took more time to research their buying options
• 36% Did more detailed analysis of costs/ROI on their own
• 30% Had more internal team members provide input
• 27% Relied more on live customer feedback & recommendations

Business owners want business development outsourcing to generate leads that they can nurture and eventually hand over to sales to close and generate revenue. And they want to do it on a consistent repeatable basis.

The challenge that they face is that the buying behavior has changed and their lead generation strategies, or those of the companies that advise them, doesn't work as well as it used to for this new buying behavior. Simply put, in order to survive, businesses must now adapt to this new shift in behavior and target their marketing and message to reflect this change. Business development outsourcing services at [] is teaching businesses how to adapt while delivering more leads at an acceptable ROI.

For a free ebook of The 13 Deadly Marketing Mistakes Business Owners Typically Make and How To Avoid Them, go to [] and claim immediate access.


About Rainmaker Business Development

Earlvin Harris
Rainmaker Business Development Organization
(202) 677-5778

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Press Release Submitted On: October 26, 2011 at 11:47 pm
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