Hickory, NC (PressExposure) August 09, 2007 -- John Geiger, owner of Webmasters ICE, the Hickory, NC affiliate of Toronto-based WSI, has completed certification as an Internet Marketing Professional by the prestigious Search Engine Academy. The certification covers a wide variety of internet marketing specialties to include website Search Engine Optimization, Search Engine Marketing, Blogs, and other sophisticated online marketing tools and techniques. Geiger, also a member of the international Search Engine Marketing Professionals Organization (SEMPO), and a Google Adwords Qualified Company, specializes in helping businesses understand the impact that the internet can have on their bottom lines.
"With two thirds of households now using broadband connections and more than 60% of Americans searching on the internet before making even a local purchase, the internet has become the defacto marketplace and businesses can no longer afford to ignore it." says Geiger. "When it comes to the internet and small business, we have moved on from where a mere online presence was the goal, to now where identifying and managing an actual online purpose is a key ingredient and central component to a company's overall marketing and operations strategy."
"Companies are learning that "if you build it they will come" is not true and there is a lot of work involved in optimizing a website so that first it is found and then it works for both you and your customers." Geiger added.
Understanding what the internet can do and relating it to the infinite variety of company objectives and styles, Webmasters ICE has been helping small businesses since 2003.
Geiger will be a facilitator in an upcoming Stanford University Video series presented to local Catawba County businesses. Co-hosted by the Catawba County Chamber of Commerce and CVCC Small Business Center and called Web Wizardry, the 5 weekly sessions will cover such topics as Marketing Strategies to Drive More Traffic to your Site, and Search Engine Optimization.
WSI Internet Consulting and Education, is a global network of consultants, developers and production centers, which provides consultation as well as turn-key internet business solutions for small and medium-sized enterprises to include internet marketing, web-site development and hosting; site maintenance and upgrades, full e-commerce solutions, database integration, on-line training and education, and other cutting-edge internet technology and solutions.