Arlington, VA (PressExposure) March 30, 2012 -- In a year when many businesses struggled, Zen Rabbit provided concierge-type services, corporate gift packages, thank you gifts and its world-famous Gratitude Cookies for more business professionals than ever, closing 2011 with its highest revenues ever. Then revenue in January and February of 2012 was up 155% and 25% respectively over last year.
Gratitude pays! That's the word from savvy business people who are boosting client loyalty and, consequently, profits through appreciation marketing. From financial advisers to medical professionals, from business coaches to internet marketing companies, saying thank you to clients and customers increases business.
"Smart business people strategically incorporate year-round gratitude and appreciation into their marketing plans because they know it can double or triple client retention," says Zen Rabbit founder and chief executive Lori Saitz. "If you can keep more of the customers you have and keep them longer, that translates to a significant increase on the bottom line. Zen Rabbit celebrated a banner year in 2011 and growth continues because we make it easy for our clients make more money from the clients they already have."
This economic climate emphasizes differences in business practices, providing opportunity for professionals to return to long-lost personal touches, such as the good manners of saying thank you for a customer's trust and business, as a way to differentiate themselves from their competition. Systematizing client appreciation and incorporating it into marketing strategy makes it very easy to do consistently and keeps gratitude from becoming a back burner issue.
"I see this trend continuing because expressing genuine gratitude creates an extremely strong bond between the giver and the recipient. That said, and even though it's super easy to do, only a small percentage of business people will implement this tactic. The good news for those who do execute is they stand out even more. There's no question that Zen Rabbit clients committed to consistent appreciation efforts see tremendous results," affirms Saitz.
Drs. Mehmet Oz, Dean Ornish and Michele Borba, and professors Robert Emmons, Dan Ariely and Robert Cialdini are among many who have documented the scientific psychological and physical benefits of expressing gratitude. One study found that participants who actively recorded their gratitude for their blessings felt 24% happier, were more optimistic, and less stressed, felt better about their lives and health, slept better, were less materialistic and more likely to help others.
As Zen Rabbit clients are seeing, clearly, those benefits extend beyond the personal into the health of a business as well.