San Diego, CA (PressExposure) August 11, 2010 -- BuxBack, a free rewards program that allows consumers to seamlessly earn CASH back when shopping at participating merchants, partners with the Shop Solana Beach First campaign to support their grassroots effort to mobilize local citizens to shop and dine locally. The program is spearheaded by the Shop Solana Beach First group consisting of the Solana Beach Chamber of Commerce, Cedros Design District Association, Highway 101 Merchant Association, Lomas Santa Fe Plaza, Solana Beach Town Centre, and supported by the City of Solana Beach. The campaign benefits Solana Beach merchants by driving more business to local establishments, impacting merchant profitability, and boosting tax revenues that maintain the quality of life in Solana Beach.
San Diego Entrepreneur Brian Booth created BuxBack with total consumer convenience in mind. With BuxBack, consumers securely register their existing credit/debit cards for free at http://www.buxback.com and seamlessly earn cash back whenever they shop with participating merchants. Consumers never have to carry an additional card, print coupons, or remember phone numbers or special codes. What's even better is that consumers can choose to get cash back or they can elect to automatically donate their cash back to a partnering non-profit organization. Shop Solana Beach First is encouraging consumers to select the Solana Beach Community Foundation or local Solana Beach schools, so their cash back will go right back into the community making it a Win-Win-Win.
For merchants, BuxBack is a simple 100% performance-based marketing program. This program only presents a cost to the merchant when a BuxBack member actually spends at the merchant's location, thereby eliminating a merchant's risk and advertising waste. This type of marketing is typically only available for e-commerce; however, BuxBack is now delivering this Pay-Per-Spend concept to Solana Beach merchants. Since consumers can earn cash back on their shopping, they naturally spend more. In fact, BuxBack consumers' card transactions are, on average, 34% more than a merchant's non-BuxBack card transaction.
"Consumers are happy, merchants are experiencing cause-based consumerism and getting new business while non-profits are raising funds," said Brian Booth, Founder and CEO of BuxBack. "BuxBack's platform is building a thriving community locally, and we are exciting about replicating the impact as we roll out additional cities."
The Shop Solana Beach First campaign launched in early July 2008 with a focus on encouraging citizens to shop, dine, and use the services of Solana Beach businesses. The campaign started with an educational approach, so that citizens understand the repercussions of losing tax revenues versus the long-term benefits of being a city ambassador and investing in the community's success, just by shopping and dining locally. Now, with the addition of BuxBack, the campaign is taken to a new level by adding direct incentives to consumers, merchants, and charities. Booth added: "BuxBack is already proving that this concept drives business to local merchants. At the end of the day, our community must spend money to be part of the commerce cycle. With BuxBack, local businesses have an opportunity to capture new business, reward consumers, and promote philanthropy."
For more information about BuxBack, please visit: http://www.buxback.com
To learn more about Shop Solana Beach First, please visit: http://www.solanabusinessforum.com.