Haslemere, United Kingdom (PressExposure) November 08, 2009 -- Engago Technologies changes the lead generation with LEADSExplorer by using the natural search of visitors as indicator for interest.
Many companies currently use email campaigns to attract visitors to their website landing pages or use cold calling to generate leads. They send out large amounts of emails to possible interested parties or call upon lists of market target groups.
This is like gambling with many uncertainties.
What is the chance of: - Addressing an interested employee or decision maker from the target group? - At the right moment? - Presenting the appropriate message to the current problem? Being a multiplication of 3 probabilities the resulting chance of success becomes very low. The lead generation methods of using: - Mass emailing - Cold calling will interrupt many people and still both will have little success due to the low probability.
Visitors who come naturally by organic search to a B2B website have an interest in finding a solution for a problem they currently have. By identifying these visitors by company name and by qualifying them as lead, the number of companies to be contacted for lead generation will be significantly lower and manageable.
This method takes out the probability of: - Timing: the company is already looking for a solution - The appropriate message: the solution can be identified by the pages visited Enhancing significantly the chance of getting a positive response on the cold calls or email campaigns. Cold calling on warm (= interested) companies is much more successful.
For further information: please visit: LEADSExplorer (dot) com