CEAT Launches the 'Transporters Book of Excellence'

Mumbai, Maharastra India (PressExposure) May 31, 2011 -- RPG Group's flagship company, CEAT Ltd., with an objective of improving and enhancing the service standards of the 38000 Crore tyre industry, conceived and launched India Road Transportation Awards (IRTA) in the year 2010. After the overwhelming response of the second edition of IRTA, the next step undertaken by CEAT in recognizing these Winners is the launch of 'Transporters Book of Excellence' to showcase all the winners of the IRTA 2010 and their innovations. This book will reach out to more than 1000 companies who are customers of the transportation industry.

Speaking on the occasion, Mr. Vinod Kumar, Head Marketing, CEAT Ltd. said, "We are very proud to announce the second edition of India Road Transportation Awards and the launch of 'Transporters Book of Excellence'.

The book will help the companies to make an informed decision in contracting the right type of transporters as per their logistics needs. Companies will be able to reduce costs in various way such as bringing down inventory days due to knowing exact delivery dates, reducing Loss due to pilferage and damage in transit etc.

The IRTA 2011 has got off to a blazing start with more than 750 applications received from Transporters. The Awards are slated to be held towards the end of June 2011.

The objective of the award is to recognize excellence and making it known to all stakeholders' and to create aspiration for the 2nd generation entrepreneurs. These awards will be immensely beneficial to the industry as benchmarking for excellence in various fields, from operations to environment to human resource management, use of technology and innovation will drive international best practices in the industry.

About IRTA

CEAT India Road Transportation Awards seeks to reward excellence and innovative thinking in the various aspects of road transportation. It attempts to ensure fair play in the selection of award winners. The only consideration for winning is the power of innovation.

An independent panel of Jury was constituted under the auspices of Ernst & Young Pvt Ltd., who is the process advisors and official tabulators in order to evaluate the entries and declare the winners based on the strength of innovation, the impact of the initiative, its sustainability, replicability and such other factors as they consider relevant.

For further information, please contact
Sampark Public Relations:
Vikas Sahni
Ph +91 98926 29404
E-mail: vikas.sahni@sampark.com

Archana Pradhan
Ph +91 98203 30505
E-mail: archana.pradhan@sampark.com

CEAT Ltd.:
Jeffrey Livy Varghese: 9769005106

About Suman Meena

About CEAT

CEAT Ltd., the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India's leading tyre manufacturers and has a strong presence in both domestic & international markets. The company manufactures over 10 million tyres every year and enjoys a major market share in the light truck & truck tyre market. CEAT tyres, tubes and flaps are renowned for their superior quality and durability. CEAT offers the widest range of tyres to all user segments and manufacture world-class radials for all Indian vehicles including: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles and Scooters, Auto-rickshaws.

Press Release Source: http://PressExposure.com/PR/Suman_Meena.html

Press Release Submitted On: May 31, 2011 at 2:42 am
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