Uttar Pradesh, India (PressExposure) June 11, 2009 -- Cafe Coffee Day, the leading coffee chain has established a tie up with the credit card company American Express in order to provide its customers with enhanced value and convenience.
President marketing of Cafe Coffee Day, Bidisha Nagaraj said that the company is delighted to establish this partnership with American Express which is one of the most respected service brand of the world. He believes that this tie up would give its customers the great value.
According to the tie up, the customers who would be spending the amount of Rs.250 on weekends in CCD and with the membership of American Express card they will be getting the gift voucher for having a complimentary Latte anywhere in the 280 participating outlets across the cities like Delhi, Chennai, Bengaluru and Mumbai.
The head of global merchant services India and Area countries, American Express, Sunil Sachdev said that this tie up is one example of how the company acts for joining hands with other companies in order to provide enhanced quality of services to its employees and also to provide them with good offers and rewards.
CCD provides the coffee by growing it in its own 7,400 acres of estate and another 2,500 acres of managed estates. The company also avails coffee from 11,000 small growers. In its portfolio, CCD serves the hot and cold coffees to exotic international coffees along with desserts, food and pastries.
American Express is showing its presence in India since, 1921 and is involved in providing travel related services to corporates and individuals in India.
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