Pasadena, CA (PressExposure) November 15, 2007 -- Pasadena-based Caffe DâAmore, Inc., creators of gourmet coffees, fine desserts, beverages, and gourmet food gifts, has been selected as the Official Coffee of the Tournament of Roses Parade for 2008, and extending over the next several years. The announement comes from Caffe DâAmoreâs CEO Chris Julias and has been officially confirmed by Tournament staff manager Wendy Mathes. This marks only the second time that a coffee brand has been "deemed the Official Coffee of the Tournament of Roses," in the eventâs distinguished 119 year-old history.
Chef Emeril Lagasse will serve as the Grand Marshal for the 2008 Rose Parade, the theme of which will be âPassport to the World's Celebrations,â paying tribute to festivities from around the globe. Given Caffe DâAmoreâs roots in the 18th century culture of Northern Italy and popular lines of culturally-varied specialty beverages, this international theme makes the companyâs new association with the Tournament of Roses especially timely.
As an Official Sponsor of the Tournament of Roses, Caffe DâAmoreâs gourmet line of Bellagio coffee will be featured at every Tournament of Roses event where coffee is served. The popular Bellagio brand is known for absolutely superior quality and flavor, recalling the artisan traditions of Old Italy with aromatic, hand roasted premium coffee blends and fine-quality European-style chocolate and cocoa.
âWe are extremely honored to have been selected as the Official Coffee of the Tournament of Roses," says Caffe D'Amore's CEO Chris Julias. "As a Pasadena neighbor, we feel an especially strong kinship with the Tournament of Roses, and look forward to working closely with the organizationâs talented and devoted staff over the years ahead.â
In regards to the announcement, 2008 President of the Tournament of Roses, CL Keedy said, âboth organizations are Pasadena-based and have much to offer. The partnership is a natural fit; we look forward to working together and serving the fine coffee offered by Caffe DâAmore.â
The 119th Rose Parade will take place on Tuesday, January 1, 2008, at 8:00 a.m. (PST), featuring majestic floral floats, high-stepping equestrian units and spirited marching bands from throughout the nation. Following the Rose Parade, at 2:00 p.m. (PST), the 94th Rose Bowl Game will offer a match up between two championship teams showcasing the best of collegiate football.
For additional information about the event, please call (626) 449-ROSE, the 24-hour hotline, or visit http://www.tournamentofroses.com for details.
About Caffe DâAmore - An Italian Tradition:
With roots in an early 20th Century family cafe in Northern Italy (Bellagio), Caffe DâAmore is widely respected for its rich, delicious, and varied specialty beverages, including highly-successful lines of coffees, ice blended drinks, teas, nutritional supplements, scones, and other delectables. Caffe DâAmore products â all developed, produced, packaged and distributed at the companyâs headquarters in Pasadena, California â are available to leading retail establishments and food service clients worldwide. For more information on Caffe D'Amore products, please visit http://www.caffedamore.com or contact Adelina Kanyan toll-free at (800) 999-0171 for details.
This year, as you watch the Tournament of Roses on television while recovering from New Yearâs Eve, and sleepily ring in 2008, please keep Caffe DâAmoreâs incredible Bellagio Coffee in mind. Always fresh and delicious - never bitter. A roasted premium blend with superior quality and flavor, recalling the artisan traditions of Old Italy. Itâs not only a great way to start your morning, it also happens to be the Official Coffee of the Pasadena Tournament of Roses Parade!
Caffe DâAmoreâs Bellagio Coffee will be at every Tournament of Roses event, at which coffee is served. Now you bring a taste of the New Yearâs Tournament of Roses tradition into your home or office. Simply visit the website for details.