Cap on the New Generation

New York, NY (PressExposure) May 17, 2008 -- When it comes to sport caps, the new era is considered to be the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, and maintains agreements with other licensed entities including NHL, NBA and over 200 colleges and universities in the United States.

Among the collections of new era caps, the 59-Fifthy are the popular choice of all. The 59-Fifthy is a structured, fitted, 100% polyester cap which is worn by Major League Baseball players and umpires during competition.

Along with the 59-Fifthys, the new era also produced other caps such as the 49Forty, 39Thirty, 29Twenty EK, Capture the Flag, and also designs women's and kids' caps.

Apart from the "59-Fifty" caps, new era company’s most prominent and recognizable cap is modeled with a flat cap bill. This is the style most popular with urban consumers, who have adopted the style from its prominence in rap & hip-hop culture.

The brand recognition of New Era and the "59-Fifty" has resulted in the cap becoming a popular fashion element, particularly reflected in urban & hip-hop culture. Among all the 59-Fifthy’s that the new era produces, the most common and popular cap is the New York Yankees 59FIFTY Flat bill cap.

Though the new era caps received so much success and popularity, it also faced some allegation and controversies. The new era company has had to defend its self against accusations of running sweatshops in both its Derby New York plant, as well as its plant in Alabama. This is due largely to a campaign by the United Students Against Sweatshops and Workers Rights Consortium held between 2001-2003, and a strike by the Communication Workers Of America.

In the summer of 2007, New Era voluntarily pulled three caps from shelves across the country because the designs on the caps were seen to be gang-related. A New Era spokesperson stated that the company does not market to gangs and when notified by activist groups and public officials, the company took immediate action.

If you want some information about the new era caps and its apparels, then visit

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Press Release Submitted On: May 15, 2008 at 9:19 pm
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