Lightwater, United Kingdom (PressExposure) December 11, 2008 -- The Managing Director of Carrentals.co.uk, Gareth Robinson, recently issued a statement kicking off the company's annual Road Sense campaign. He explained the main goals of the initiative saying, "Road Sense is all about trying to help people be prepared" for what he says are increased dangers associated with winter driving.
In particular, Mr. Robinson pointed to the possibility of slick roads and variable visibility resulting from glare, inclement weather and dark winter nights as dangers facing drivers this season. These factors taken in light of the yearlong average fatality rate on British roads - nine per day - make road safety an especially important issue this holiday season.
Carrentals.co.uk has responded with a comprehensive website compiling useful facts, straightforward advice and cautionary statistics designed to motivate motorists to stay informed about potential road hazards. Road Sense goes on to offer prizes and a 15% discount on products offered by its partners.
Halfords, the one-stop travel accessories store, has joined with Road Sense and is giving away a Â£200 prize package that centres on a Parrot Hands Free Phone Kit but also includes an AA Breakdown Emergency Kit that comes with a reflective vest.
A more comprehensive range of emergency kits is offered by SurvivalBox.co.uk, an emergency equipment specialist that has also joined the Road Sense initiative. These kits are available in several categories and all at a 15% discount. The simplest kit includes a hi-visibility vest, ice scraper, glow stick along with ultra-light blanket, long-life water and high-energy food.
Road Sense rounds out its offerings with advice on specific tactics to decrease accident risks, such as how to drive safely at night and specific facts about alcohol and mobile phone use while driving.
Carrentals.co.uk compares prices on hire cars available from 50 different companies in 9,000 international destinations. Companies compared include Alamo, Thrifty, Budget and Economy.
More information is available at carrentals.co.uk