Atlanta, Georgia (PressExposure) February 18, 2011 -- Create Your Career Path, the Atlanta-based career coaching firm, reported today a 50% increase in the number of job hunters seeking career coaching services. The increase in services was steady throughout the second half of 2010 and is aligned with reports of economic improvement coming from industry and government sectors.
"Job hunting in general is increasing among the employed not just the unemployed," explains Certified Career Coach Hallie Crawford, CEO of Create Your Career Path. "We have seen a dramatic increase in the number of inquiries about coaching as people are on the prowl again."
The unemployment rate fell by 0.4 percentage point to 9.0 percent in January. Although small improvements in the manufacturing and retail trade sectors were offset by construction, transportation and warehousing, job seekers still interpreted the second consecutive month of decreasing unemployment as an indicator that now might be a good time to re-start their search.
"People who were out of work and stopped looking are returning to the search," continues Crawford. "But more importantly, people who are still working, are getting serious about making a change again. We're seeing that as an increase in the number of people coming to career coaching because they realize they really aren't satisfied with what they are doing and want help with planning their next steps."
Workers who have remained employed over the past few years have reported an increased level of stress in the workplace as there is less work to go around. As a result, formerly cordial co-workers have become less team-oriented and collegial as they struggle to demonstrate their value to the organization.
Employers who could previously keep high performing yet dissatisfied employees on the payroll with perks like a raise, big bonus or new company car, lost the ability to offer those incentives with the downturn in the economy.
"When the perks that helped mask a worker's dissatisfaction with a job go away, workers begin to rethink their options," concludes Crawford. "With an uptick in the economy, they feel like they are regaining control of their career and perhaps it is safe to step out to search again."