San Francisco, CA (PressExposure) May 26, 2009 -- "In the best of times, hitting forty is a career milestone most would just as soon ignore, and these are not the best of times," noted Social Network Wizard founder Will Pemble.
Social Network Wizard (www.SocialNetworkWizard.com) sets up and manages user accounts for clients on leading social networks. Pemble insists, "Professionals with twenty years of experience and expertise better show up on Social Network media sources to stay relevant in today's job market. With millions of 20-and-30-somethings who have Facebook and Linkedin figured out, combined with the current state of the economy, it is quite easy for middle-aged workers to feel obsolete."
Extraordinary growth in both unemployment, (expected to top ten percent nationwide this year,) and social networking define an age-related circumstance. Over-forty workers are losing jobs at a rapid pace, while under-forty's are Linking-in and Tweeting in record numbers. Only 13% of Facebook's fifty five million users are over forty-five. The professional networking site Linkedin serves a slightly older audience, but estimates the average age of a Linkedin user at only forty years of age.
Older workers bring experience and wisdom to the workplace, usually at higher costs than younger workers. Employers in today's flagging economy often use present-day indicators to gauge professional qualifications. Personal Branding has become a key indicator of an employee's value; Social Network Wizard removes the intimidation and increases uptake by users over forty. Fees for services are reasonable and affordable by all job seekers while ensuring long-term personal branding and relevance in the marketplace.
Pemble insists that, "Social networking is now the official language of business. Our mission is to give older workers the guidance and confidence they need to enter this world and thrive using the technology and tools that are mandated for success."