Los Angeles, CA (PressExposure) June 10, 2009 -- Carl Terzian Associates is celebrating 40 years in business as a full-service boutique public relations firm in West Los Angeles. Despite the ups and downs of the economy, Carl Terzian, the master of business networking, continues his success in attracting clients and expanding his database of nearly 10,000 business professionals from the for-profit and nonprofit fields.
Chairman of Carl Terzian Associates, Terzian's unique brand of networking is the hallmark of his firm. Every day Terzian personally selects and extends invitations to a small number of varied business people, on behalf of his clients, to attend roundtable breakfasts, lunches, or cocktail gatherings. At least 800 events are held each year at posh hotels and private clubs in Los Angeles, Orange County and San Francisco. "Clients come to us because they know that networking is the most effective method to obtain prospective clients, donors, supporters, board members, and to find new job opportunities," says Terzian. "At our functions, there is no pressure to buy anything, commit to any cause, or do anything other than connect to a group of fellow business professionals."
Terzian is passionate about giving back to the community and helping others. Every networking event includes several nonprofit guests. Each participant is asked to reveal some personal information that is on what Terzian describes as "the back side of the business card." This includes community involvement and volunteerism. It's a way of connecting with others on a different level, separate from the business profile people are used to sharing. Terzian MCs each gathering and describes his work as a "secular ministry."
Of Armenian parents, Terzian graduated Magna Cum Laude, Phi Beta Kappa, Phi Kappa Phi, Senator-at-Large and Student Body President from the University of Southern California in 1957 and thought about becoming a Lutheran minister. Instead, he helped found Cal Lutheran University in Thousand Oaks, California.
He has been honored by dozens of individuals and organizations including Her Majesty the Queen of England, Congress, the California Legislature, and by the City and County of Los Angeles. He regularly gives motivational speeches around the country.
Prior to establishing his own firm in 1969, Terzian served as an international goodwill ambassador for President Eisenhower and Secretary of State John Foster Dulles.
Terzian's first client was Norris Industries and helped launch the USC Norris Comprehensive Cancer Center in downtown Los Angeles. His public relations firm operates primarily on a handshake. After 40 years in PR and more than 4,500 clients, he still believes a person's word is his or her bond.