Plymouth, United Kingdom (PressExposure) May 15, 2012 -- Have you ever gone to a restaurant and thought "I could run this place better"? Well thanks to celebrity chef John Burton Race, you could get the chance, as he has revealed plans to open the world's first interactive restaurant. The new dining concept is called The Restaurant Experience, and allows members of the public to dictate the workings of the dining establishment. We spoke to a staff member at Cascade, a sales and marketing company from Plymouth, who said it was a "fantastic concept." He added, "It's a unique and interesting way to run a business, and these days people really respect that kind of approach."
People first need to become members online, and choose a city from a selection of ten around the world. Once 10,000 members have registered in any one location, the first restaurant will open there. Members of the website pay a one-off fee of £60, which creates a pot of £600,000 to fund the opening of the restaurant. Members then get to choose the restaurant's décor, staff, menu, and every other aspect of its running. The choices are to be made through a smartphone app, or on the website of the business. Members will also receive a £60 food voucher for the restaurant.
"There's a real trend now for crowd-sourcing, with websites like Kickstarter leading the way," said our source at Cascade, "This is just the next logical step, to launch a real-world business from the ground up through funding from future customers."
Michelin-starred chef Mr Burton Race, who lives near Dartmouth, South Devon, said, "This is the Big Brother of restaurants as the public will have full control of everything. It really is the first restaurant that is completely for the people, by the people. In these austere times, we're actually trying to take a lot of the risk out of opening up a restaurant. If the customer is always right, let's see if we can give them most of the choices before we start. You can never please absolutely everyone, but this way it is totally democratic."
Our source at Cascade said, "It's definitely an interesting venture that's worth keeping an eye on. That kind of business model can be risky as it's all about convincing people that the end product is worth their initial investment. If they can do that, they'll be on to a winner."
Newly formed in October 2011 to service a growing demand in the business development sector, Cascade offers a system of unique direct marketing solutions. At Cascade we specialise in maximising the potential of your business to ride out the recession and even continue growing in an economic climate where many companies are struggling to maintain their turnover. http://www.cascadeplymouth.com