Castle Rock, CO (PressExposure) June 18, 2011 -- On July 1, 2011, Blue Navigators Marketing Group, LLC will launch DouglasCountyDailyDeals.com, a social coupon daily deal site featuring discounts up to ninety percent (90%) on products and services in Castle Rock, Castle Pines, Highlands Ranch, Lone Tree, Parker, Sedalia and Larkspur. Douglas County is home to approximately 296,000 residents, with an average household income (HHI) of $99,490, yet the area remains underserved by major social coupon sites such as Groupon and LivingSocial, which tend to focus on more metropolitan areas like Denver and Colorado Springs. Consumers can enter an email address on the site to subscribe and be informed of new deals as they occur. From the website, a user can purchase a deeply discounted voucher to redeemed at a later time. The merchant receives a list of all coupon codes, in order to validate vouchers as they are redeemed. Deals typically last for one day, with weekend deals running from Friday through Sunday.
Local Parker residents like Mary Garland are looking forward to the launch. "I like Groupon, but they rarely have any deals close to where I live. With gas prices so high, there's no way I'd drive 40 minutes and fight city traffic to visit someplace new, even if it looks great. I'm excited to have a daily coupon site that offers deals in my local area."
Merchants in Douglas County have a number of reasons to support a new local coupon site, which offers a no-cost alternative to expensive advertising costs. Unlike traditional advertising venues, Douglas County Daily Deals provides a risk-free way to reach more potential customers, with no up-front cost incurred. According to one local merchant, "We use Restaurant.com, but it hasn't been the best experience. We didn't get any money from the certificates that were sold, which meant we lost money with every certificate that was redeemed. With Douglas County Daily Deals, we'll get a cut of every coupon sold, which helps cover our food costs while bringing in new clients. This is a much smarter way to go."Additionally, the recent explosive growth of national coupon sites has made major sites inaccessible to smaller local merchants.
Aspen Grove Salon owner Caroline Douglas commented, "I contacted Groupon nearly a year ago to see about arranging a deal, and was told it would be months before anyone could even call me back. But now that they run several deals per day, I'm not sure my business would even get noticed. I like the fact that Douglas County Daily Deals only features one deal per day, and is only targeting consumers in my area. It makes a lot more sense from a business owner's perspective, since local clients are what we really want."The site officially launches on July 1, but local residents can sign up now and begin receiving special deals immediately. There is zero cost for consumers to access the website, subscribe to daily deals, or begin browsing local offers.