Edinburgh, United Kingdom (PressExposure) December 30, 2008 -- Cdiscount, the French online retailer which opens for business in the UK this month, selected bigmouthmedia, Europe's largest digital marketing agency, to run its search engine optimisation (SEO) campaign following a competitive pitch.
Cdiscount is launching with a range of aggressive offers it claims undercut the competition by up to 50% and the company intends to challenge the dominance of the British market's biggest e-commerce brands.
"The credit crunch has created a real opportunity for online retailers. Value for money is what really matters to consumers right now, and our launch campaign will be led by a series of very strong offers designed to challenge the established UK players on price, service and quality," said Arfan Sabir, Online Marketing Manager at Cdiscount UK.
"Bigmouthmedia's international reputation, together with their proven track record in the retail space, made them the natural choice of partner for the crucial opening phase of our launch in the UK."
Three times bigger than Amazon in its native France, Cdiscount has a ten year European sales history with a product range spanning fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and more.
"We're delighted to be working with Cdiscount at this critical stage of their development. If anything, the current economic climate has given fresh impetus to the online retail sector, and this promises to be an exciting campaign," said Finlay Clark, Senior Retail Strategist at bigmouthmedia UK.
About Cdiscount: Cdiscount is the one stop multi-specialist discount superstore selling top quality brands up to 50% cheaper than the rest (Retail Week June 2008). The Cdiscount range includes fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and leisure, quality wines and much more. The company prides itself on quality, product range, price, service, delivery, after sales support and offers customers interest free finance options on orders over Â£75.
Cdiscount was established in 1998 and is part of the Casino Group. With more than 10,000 stores, the Casino group is one of the largest global retail and distribution organisations. As a group, it consists of companies such as GÃ©ant, Casino Supermarkets, Casino Cafeteria, Monoprix and Franprix/Leaderprice.
For further media information please contact Iain Bruce Media Strategist bigmouthmedia 51 Timberbush Edinburgh EH6 6QH (44) 131 555 4848 http://www.bigmouthmedia.com