, (PressExposure) December 27, 2007 -- Fans of the weekly online mystery serial âIt Happened in Plainfieldâ will soon be reading the final chapter of the ongoing saga when the humorous story concludes its forty-week run later this month. There are still a few surprises left for readers, though, including a characteristically tongue-in-cheek ending that is guaranteed to both shock and amuse.
âThe story is an over-the-top romantic fantasy set in Plainfield, NJ,â says author Michael Latshaw. âIf you can believe such a thing is possible.â
Following the exploits of âeverymanâ Henson Ray, the comic-mystery takes readers on a wild journey through the suburbs of New Jersey and beyond. Along the way, Henson crosses paths with some real-life celebrities like Julia Roberts and George Clooney, as well as many unusual Plainfield locals who either help or hinder him in his quest for the truth. A truth that proves to be more bizarre and unbelievable than anything he could have imagined.
âIt Happened in Plainfieldâ first premiered in April of this year, with a new chapter released every Monday morning. To find readers, Latshaw promoted the story on social networking websites like MySpace and Gather, as well as targeted forums and online bulletin boards. After that, fans of the story began telling their friends about it, and thatâs when readership really took off.
âViral marketing is a very important factor in the storyâs success,â Latshaw admits. âI have a core group of readers that is very loyal to the story and the characters. Theyâve contributed significantly to the websiteâs popularity.â
When âIt Happened in Plainfieldâ winds up itâs nine-month journey on December 31st, fans of Henson Ray will not have to wait long to hear more from their favorite Plainfieldian. Latshaw has already launched an ongoing blog called âHensonâs Hell,â which is a real-life version of the blog Henson writes in the story.
âI wanted to add a different dimension to Hensonâs world by bringing his blog to life,â Latshaw explains. âReaders donât seem to want the story to end. So with the blog, fans wonât have to say good-bye to Henson after the final chapter.â
The blog will also serve as an ongoing marketing vehicle for the Plainfield story, which will continue to be available online throughout 2008.To access the story online, please go to http://www.ithappenedinplainfield.com âHensonâs Hell,â the spin-off blog can be viewed at http://www.hensonshell.blogspot.com for press contact Geoff Smith, firstname.lastname@example.org, 908-301-1030 Press release distribution by PressReleasePoint(http://www.pressreleasepoint.com/)