Great Falls, MT (PressExposure) November 09, 2011 -- New product lines can make or break a retailer and finding what works and what consumers are really looking for is key to a new product's success. One way to gauge what consumers are looking for is to do product tests and reviews and ask for consumer feedback. Donna VanHeel, customer service supervisor and sales manager of Jewelry Keepsakes, tracked consumer reviews over a one year time period and noted dissatisfaction in the chains that were included with keepsakes. The company's response was to offer a new and improved line of rhodium plated chains with cremation jewelry purchases that is higher quality and better meets consumer needs.
Quality is important when it comes to purchasing goods and consumers are not only looking for a top quality product but at an affordable price. "Customer satisfaction is our primary goal as you are dealing with individuals that are generally grief stricken and therefore emotions are at an all time high," says VanHeel. "We listened to their feedback and found that many were not happy with the quality of chains that came with their cremation jewelry." The result is a new line of chains that are available in a greater selection of lengths. "We'll now be offering rhodium plated over sterling silver, gold plated, rose gold plated and black rhodium plated chains," notes VanHeel, "and they'll be available in 18", 20", 22", 24" and 30" lengths. It's going to add not only beauty to their cremation jewelry selection but a lot more versatility and higher quality."
Choices and options are a great way to enhance an already strong product base and quality is key. Jewelry Keepsakes has created a new line of chains and necklaces for their customers that will increase the flexibility of the keepsake as well as offers consumers a better value. This customer service driven addition demonstrates how Jewelry Keepsakes is committed to providing a quality product at an affordable price and that customer satisfaction is paramount.
Jewelry Keepsakes, established in 2005, provides an online selection of cremation jewelry and chains for those that have lost loved ones. The online faq's has resources and articles for consumers looking for information on cremation jewelry and cremation related products and services.
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