Waxhaw, NC (PressExposure) August 08, 2009 -- /1888PressRelease/ Two Charlotte based online marketing firms are teaming up to provide a crucial online marketing seminar for real estate agents and builders in the greater Charlotte area. Keith Schilling, owner of On Top Results, and Eric Ekovich, president of e2 Digital Marketing, pool their past experience in the real estate marketplace with their current experience as leading online marketers to provide vital information for agents and builders struggling to gain ground in this vicious economy.
The one-day seminar focuses on teaching those in the real estate market how to use the Internet to drive more clients and customers to their doors.
The first of two sessions is an introduction to search engine marketing in today's economy. When asked about the importance of online marketing, Mr. Schilling of On Top Results said, "Properly marketing to the search engines is the one thing that all Realtors must do in order to succeed in this slow real estate market. People are using the Internet to do their research before hiring a Realtor or contractor, and if you cannot be found online, your client list will not grow."
Mr. Schilling went on to state, "Most real estate agents know that they need a website, but simply having a website is not sufficient. You must market that website to the one tool that almost every one of your clients is going to use â the search engines."
The first session will teach agents how to build a website that is search engine friendly, how to use the power of a real estate blog to draw even more clients, and what the basics of search engine optimization are.
When asked about the second session, Mr. Ekovich stated, "It is not for the faint of heart! We have designed the second session to teach Realtors, developers, and builders the details of search engine marketing. When they leave, they will have a full arsenal of Internet marketing tools to use to reach their target markets!"
Topics covered in the second session include key phrase targeting to reach local traffic, the power of WordPress, linking strategies for real estate websites, marketing a real estate business using popular social media sites, and tracking return on investment effectively. These are the tools that Charlotte's real estate professionals need to succeed.
The seminar is held on August 27 beginning at 10:00 A.M. at the Ballantyne Hotel and Resort. When asked about seating availability, Mr. Schilling responded, "Agents who are interested in increasing their online success need to sign up right away. We only have 40 seats per session, and we know they will fill up quickly!"
To sign up for the seminar, call On Top Results at 866-703-5795 or visit the [http://www.ontopresultsllc.com/index.php?option=com_content&view=article&id=14&Itemid=1]