China's Drinks Industry - All Category Overview - Management Briefing

Navi Mumbai, Maharashtra India (PressExposure) January 08, 2008 -- The beer market has remained robust in China and enjoyed growth rates of between 10 and 20% per annum overt the last decade, now being worth around RMB125 billion. The market has been propelled by growing incomes in the major coastal cities such as Beijing, Shanghai and Guangzhou as well as growth in secondary urban markets such as Wuhan, Chongqing, Tianjin etc.

This growth in personal incomes has led to increasing Horeca consumption in restaurants particularly. The growth in incomes has led to a growth in an eating-out culture across China. Beer is especially suited to Chinese food which is often spicy and multi-flavoured. The variety of strong local brands and imported beers combined with mass distribution through street kiosks, supermarkets, convenience stores and liquor stores has meant that all Chinese have access to beer.

Table of Contents

Chapter 1 Beer The market The industry Leading brands Consumer Preferences Forecasts

Chapter 2 Wine The market The industry Leading brands Consumer preferences Forecasts

Chapter 3 Spirits The market The industry Leading brands Consumer preferences Forecasts

Chapter 4 Hot drinks The market The industry Leading brands Consumer preferences Forecasts

Chapter 5 Soft drinks The market The industry Leading brands Consumer preferences Forecasts

Chapter 6 Juices The market The industry Leading brands Consumer preferences Forecasts Wine in China Beer in China Hot Drinks in China The Soft Drinks Market in China Spirits in China

List of Tables Table 1: China - leading beer brands by major city 2002 (based on volume sales) Table 2: China - leading wine brands by major city 2002 (based on volume sales) Table 3: China - leading brands of spirits by major city 2002 (based on volume sales) Table 4: China - leading brands of tea & coffee in China 2002 (based on volume sales) Table 5: China - leading brands of soda by major city 2002 (based on volume sales) Table 6: China - leading brands of juice flavoured drinks by major city 2002 (based on volume sales)

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Press Release Submitted On: December 27, 2007 at 3:07 am
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