, (PressExposure) April 12, 2008 -- Vernon, who has a successful practice in New Jersey, says most chiropractors graduate school without ever having one business course and if they did it was totally inadequate, he believes that the chiropractic colleges in the United States have done and continue to do a very poor job in education future doctors in the nuances' of how to build a practice and market effectively. "I've seen to many chiropractors go out of business after only one year in practice, this is unacceptable, especially in an environment where people are clamoring for alternatives to traditional medicine" Vernon said.
"The problem is that too many doctors think that they place ad in the newspaper and say I'm open, here's my address and phone number." It just doesn't work that way according to Vernon. There is a great deal of skill required in order to develop a marketing plan that works, and this is where he comes in.
Vernon teaches or coaches as he says chiropractors from around the country how to market their practices, how to increase the amount of new patients, how to get referrals from existing patients and while this type of coaching in chiropractic is not new, what is new is the pricing structure that Dr. Vernon has for coaching doctors.
Vernon believes that there are a good many practice building firms out there that are taking advantage of the struggling doctors, he cites groups can charging as much as $5000 for a weekend course or as much as $2000 a month. Vernon believes that these fees are excessive and that it is purely a case of people taking advantage of chiropractors who are struggling in practice.
Unlike other coach's, Dr. Vernon gives his clients one on one attention, other coaching programs do only group conference calls, "I speak to my clients, each and every on of them personally and frequently, if not on the telephone then via e-mail" For his services Vernon charges just $100 a month. There are no contracts to sign, no commitments, "I'm so sure that people will see that this is the best $100 a month investment that they've mad that they will never leave"
In addition to the coaching program clients receive a monthly newsletter that is complete and ready to go except for the clinic name and address. The newsletter is personally written by Vernon and according to him the articles selected for the newsletter have subliminal messages that are geared to get the reader to think with a more open mind and perhaps question their medical care.