Alberton, South Africa (PressExposure) September 03, 2008 -- It is not always a good idea to depend only on search engines; however they are still one of the main traffic sources for most sites. Search engine optimization does not target one search engine even knowing that nowadays most of the search engine traffic comes from Google. Knowing the fact that there are millions of sites on the internet and new sites come to life every day, it is not an easy task to keep a good placement in SERPS (Search Engine Results Pages). So, how to be in the first search engine results page ahead of millions of site? Well, here are some basics that no site could live without.
The concept of the search engine optimization can be divided into two main tasks: First, knowing what words people are using for searching and second, optimizing your site for those keywords. There are some sites where you can enter words and they will tell you how many times those words were used in a given time.
Just enter some search terms related to your content and you will get how many times those search terms were used along with some variations that you could find useful.
Which search term will you choose? The one with the highest search count? WRONG! Especially if you are just starting, always keep in mind that the strongest keywords will have the biggest number of competitors and the strongest ones, which will not work with you if you are just starting. Choose keywords with a reasonable search count and move upward afterwards.