Cision Introduces Detailed Media Research on Influencers and Outlets Who Cover Four Key Industries

Chicago, IL (PressExposure) February 24, 2011 -- Cision, the leading provider of PR software, services and tools for the media and PR industry, today introduced new, comprehensive media research data for CisionPoint users planning PR campaigns in four key categories: Arts & Entertainment, Automotive, Fashion & Beauty, and Government.

The new industry profiles offer users greater productivity and better coverage results through the public relations industry's most thorough, accurate and frequently updated research about journalists, bloggers, influencers and outlets who specialize in those vertical markets.

The profiles contain information about top influencers and bloggers, as well as editors, beat reporters and freelancers at broad-based media outlets - daily newspapers, magazines, television and radio stations and networks, and online sites.

Content includes detailed overviews of the journalist or influencer; coverage history; biographical information; deadlines; Twitter handles; audio interviews; contact preferences along with pet peeves; and detailed pitching tips. Outlet information provides demographics, circulation, viewership and other audience metrics; social media metrics for online sites; editorial opportunities and calendars; and article submission guidelines and deadlines.

"Communicators need the most accurate, in-depth information available at their fingertips. Our researchers constantly dig deep into trends and news stories that are breaking in specific industries, and the most influential people and outlets that are breaking those stories," said Heidi Sullivan, Vice President, Media Research, of Cision North America.

"Our research is constantly verified, with new outlets, opportunities and influencers added continuously. Cision and CisionPoint provide the comprehensive data that communicators need to serve these markets," she said.

Information that Gets News Coverage and Builds Relationships

In the profiles, editors, reporters, bloggers and influencers specify the topics they are vitally interested in and how best to get them the information they demand - allowing communicators to build and sustain mutually beneficial, one-to-one relationships.

To read the rest of this release, please visit: Cision-Press Release Newsroom

This release was originally posted to Cision on February 24th, 2011

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Press Release Submitted On: March 12, 2011 at 1:08 pm
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