Dubai, Uae (PressExposure) March 19, 2011 -- Citizen, one of the world's largest watchmakers, has entered into a partnership with Dubai Aquarium & Underwater Zoo, to become Official Timekeeper for what is one of the largest aquariums in the world.
The agreement will bring together Citizen, who is not just the world's largest maker of watches but also leaders in eco-friendly timekeeping technology and advanced professional watches, with one of the largest and most popular underwater attractions in the world.
As Official Timekeeper, Citizen will equip the divers at the Dubai Aquarium with their professional dive watches featuring automatic depth sensors and will display Citizen branding at strategic locations around the aquarium.
Gordon White, General Manager, Dubai Aquarium & Underwater Zoo, said: "The specialized Citizen watches will equip our divers to manage their underwater schedules, which is crucial - especially as they have daily feeding routines for the aquatic animals including the sharks. As one of the most popular tourist attractions in the city, Dubai Aquarium & Underwater Zoo offers unique branding opportunities for businesses to reach out to a wide audience, as demonstrated through our partnership with Citizen."
Noboru Yamaguchi, General Manager, Citizen Watches Gulf Co. said: "Citizen have been the leaders in eco-friendly timekeeping with Citizen Eco-Drive watches. Eco-Drive constantly keeps on running anytime and anywhere, as long as there is light. Since battery changes are never required, Eco-Drive watches also meet the current universal demand for environmentally friendly products," he said.
"Citizen is also the leader in Dive watches. Citizen made the world's first watch with depth meter in 1985 and since then have developed several models for professional divers," Mr. Yamaguchi added.
"Dubai Aquarium & Underwater Zoo is the most popular attraction in Dubai today. Acknowledged in the Guinness Book of World Records for the 'The Single Largest Acrylic Panel', it attracts thousands of visitors every day. We are certain that this partnership will provide good exposure to our brand," he said.
Dubai Aquarium & Underwater Zoo, managed by Emaar Retail LLC, is an integral part of The Dubai Mall's diverse entertainment portfolio. Acknowledged in the Guinness Book of World Records for the 'The Single Largest Acrylic Panel', Dubai Aquarium has over 33,000 aquatic animals, representing more than 250 species including sharks and stingrays.