Washington Dc, MD (PressExposure) June 26, 2009 -- What is PageRank and why is every website owner scrambling to get on it? Technically, PageRank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. Long story short, PageRank is a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. In the end, itâs just a number that becomes a basis for the Google search engine to put you on the higher positions in their search results.
According to a search engine optimization Orange County company, Crest Media Inc., although PageRank is just a number the search engine using it is your websiteâs lifeline to your probable visitors, so even if you think that the number isnât important those people who wonât find you if you donât get that number are. There are a lot of ways to get a higher PageRank. One is by getting considerable amount traffic to your website and the other is for you to apply link building all over the World Wide Web, in other words you have to apply SEO.
Applying SEO to a website isnât only for the benefit of the search engine but this is also to both you and your probable visitors. You see, when applying search engine optimization to a website, the changes doesnât only come to your ranking but as to how you handle your source code and your content, you become more concise with your source code descriptions which helps you and the search engine while fixing the content makes your product stand out even more when a visitors lands on your page. This isnât the only way to apply SEO, you can also build links all over the internet through link directories, blogs, articles and many other sites that will feature your URL and this can greatly boost your PageRank. If you really want to know on how this search engine optimization Orange County company applies SEO to improve their PageRank, then visit http://www.crestmediainc.com for more information on their work.