London, United Kingdom (PressExposure) October 23, 2008 -- Clinique, a leader in skin care for men, has launched a new innovation in anti-aging skin care. Clinique is introducing Skin Supplies for Men Age Defense Hydrator SPF15 to help repair the look of lines and wrinkles, provide defense against future damage and strengthen skin's moisture barrier function.
Research from Clinique Laboratories confirms that men's skin ages at a slower rate when compared to women's skin, however, when men's skin does begin to age it happens at a far greater rate and often the damage is more visible. New Age Defense Hydrator SPF 15 is the ultimate anti-aging moisturiser, streamlining grooming for men, without compromising effectiveness as it works to fight the visible signs of aging.
The understanding that lines and wrinkles are not the only signs of aging has been gaining popularity. Other factors include enlarged pores, uneven skin tone, loss of firmness and lack of moisture. Because men's skin tends to be oily, there is a common misconception that they do not need to moisturise. The truth is that all skins need moisture, and in fact, many men need it more since they are constantly stripping away layers of protective skin that holds in moisture during daily shaving. In addition, because the biggest contributor to premature aging continues to be overexposure to sunlight, broad spectrum UVA/UVB protection is an essential step to help protect skin from future damage with anti-aging skin care .
The New Age Defense Hydrator SPF15 from Clinique works to help support skin's own natural collagen production effectively helping to repair the look of lines and wrinkles while restoring visible firmness and elasticity to the skin. It provides UVA/UVB protection using sunscreens that help defend skin against sun damage and photo-aging. Plus it replaces lost moisture and helps build and strengthen skin's moisture barrier function.