Nottingham, United Kingdom (PressExposure) July 12, 2013 -- Clip Creative a Nottingham and London based creative and PR agency have created a colourful and vivid infographic that explains step by step how the world of food and drink marketing works. Marketing is a very important aspect for any brand or business and more so for the food and drink industry.
The food and drink marketing infographic illustrates the different stages of a marketing strategy from the launch or manufacture of the product or service through to practical actions required to implement the strategy. An infographic is a way of displaying information in a graphic format designed to make the research, data and ideas easily understandable at a glance.
The entire Clip team have collaborated to create a graphic that displays the strategy, information and the process of how a food or drink product or service can go from production through to becoming a household name. Combining ideas for strategy, tools, implementing the strategy and marketing to generating enquiries and sales the infographic is visually stunning step by step image that explains and simplifies a very intricate process.
Anish Mistry, Managing Director at Clip Creative commented "We have put a great deal of time, energy and effort in to creating this infographic, the PR team has helped with the content, the designers have created the visual elements and so far we have received a fantastic response from clients and colleagues that have seen it. Infographics are a great way to explain information and perfect for interactive media."
The first stage of the infographic explains how establishing the unique selling points will give you a clearer idea of your key brand messages and creating long term objectives will make you aware of your goals. The second stage narrows the strategy by looking at various target audience from buyers, consumers to chefs and understanding their habits, the media, press and online outlets they use. This will ultimately give you a clearer picture of where your brand needs to be. The third stage illustrates implementation of the strategy from PR tools, social media tips, video, to branding tips, this section is crucial and needs to be continued throughout the brand or product's lifespan to ensure it stays ahead of its competitors.
In addition Clip Creative have also incorporated social media strategies and how to implement social media marketing without wasting precious time. The examples used also integrate printed marketing literature, how to avoid pit-falls, how to save money and a few of their opinions on the food and drink marketing industry.
Clip Creative have created marketing strategies for a number of food, drink and leisure clients from manufacturers, suppliers, exporters, restaurants, products and services. The infographic displays their knowledge and trade secrets in a fun and informative way so that they are useful to other food, drink and leisure related companies looking to grow.
Clip Creative is based in West Bridgford, Nottingham and they provide a range of services from public relations, design, digital marketing, branding, photography and web design.
Press release by CLIP creative a specialist food and drink PR and marketing agency in London and Nottingham.
To see an ANIMATED version on Youtube click here: http://www.youtube.com/watch?v=VYxz_t4al40
For more information about the infographic visit this page CLIP Creative and PR