Denver, Colorado (PressExposure) May 15, 2012 -- CollegeAmerica is now offering its Bachelor's of Science in Business Administration degree with an emphasis in New Media Marketing.
New media marketing, which is increasingly becoming an important part of an organization's integrated marketing strategy, refers to using online communities such as blogs, social networks, message boards, and video and photo sharing platforms to engage customers.
Students interested in making a career in this emerging field may enroll for the BS in Business Administration degree with an emphasis in New Media Marketing at CollegeAmerica. As part of their academic program, they will study how to leverage new media marketing tools to achieve business goals.
The coursework of the program, therefore, is heavily focused on new media marketing concepts, with courses such as Introduction to New Media Marketing, Using Social Media for Business, Technology in Marketing, and more.
The program also covers courses that are typically part of a business administration degree such as Accounting, Finance, Marketing, Economics, Entrepreneurship, Operations Management, Business Practices, Investment Principles, etc.
The objective of the degree program is to provide graduates a well-rounded education in business and prepare them for a variety of responsible managerial positions.
The program, which is spread over 36 months, can be completed in just 30 months on CollegeAmerica's flexible schedule. Students can attend the program at the Denver and Fort Collins campuses of CollegeAmerica.
Eligibility criteria for admission to this program include a high school diploma or an equivalent GED credential. Candidates who meet the prerequisites can begin the enrollment process by scheduling a visit to the campus of their choice.
Federal financial aid is available to eligible students. A financial advisor will walk through the various financial aid options available; guide through the process of applying for the aid are qualified to receive; and even develop a personalized financial plan.
For details on CollegeAmerica's Bachelor's of Science in Business Administration degree with an emphasis in New Media Marketing, call 1-888-220-5449 or visit http://www.collegeamerica.edu/ for more information.