Miami, FL (PressExposure) February 19, 2009 -- Colombian fashion designer Martha Rey is set to take Miami by storm with a new collection of lifestyle and hand dyed swimwear garments at the largest apparel market on the East coast, Martha Rey's latest collection is being launched by Illuma Group Worldwide, a global branding company based in Miami, Fl.
"Women are always evolving, I want to make sure they don't lose their essence in the process, " said Martha Rey.
"And in the process, I want their everyday lives to meet the exceptional, the unexpected. "
Martha Rey conceives her ideas always with one thing in mind: a woman's quest to connect with her outer core and her inner spirit outlining who is truly is. Martha follows her passion with the ultimate series of hand-dyed pieces that are conceived and brought forth through her continuous experimentation and innovation techniques.
Her design process requires an extensive knowledge of color decomposition, temperature, wrapping, blocking, tying and air brushing where Martha Rey gives her final touch to create a one-of-a-kind hand-made piece that translate into this seasons most inspiring derivation and variation of swimwear that has settled in Florida.
In every outfit Martha goes beyond the norm avant-garde sense of style and shows her superfluous commands of the unknown. She deliberately delineates a perfect balance between pulsating ethnic textures and psychedelic icons where the color palette runs from earthy to powerful exoticism giving a whole new meaning to the power of expression.
"Martha Rey has constructed, deconstructed, and reconstructed the ultra-chic and avant-garde providing a new trend in the fashion industry," said Timothy Gorgol, president of Illuma Group Worldwide. "She is the true personification of a new revolution in fashion."
Illuma Group Worldwide defies the conventional definition of launching, managing and promoting clients by utilizing its Brilliance Network of global consultants to build, explode or reposition a brand.