Navi Mumbai, Maharashtra India (PressExposure) July 10, 2007 -- Bharat Book Bureau, a leading market information aggregator has put forth a report 'Commercial Printing - US industry forecasts for 2011 & 2016' ([http://www.bharatbook.com/detail.asp?id=46965]) Growth in commercial printing revenues will be driven by ongoing technological changes that make it easier to create higher quality and more customized prints at a faster rate. Gains will also depend on the ability of commercial printersâ to adapt to the on-demand printing trend.
In more general terms, factors such as the health of the economy overall and manufacturersâ shipments also boost growth, as they lead to a greater demand for printed products such as labels, wrappers, catalogs, advertising and a variety of business and financial forms. Further advances in commercial printing will be slowed by competition from electronic media, foreign-based printers and in-house printing.
Digital printing to lead growth
Lithographic printing accounted for the largest share of commercial printing revenues in 2006. The dominance of this process is largely due to its use in a wide variety of markets and its relatively low cost. Lithographic printing, the most common version of which is offset printing, benefits from a variety of performance advantages.
However, digital printing is projected to achieve the strongest gains through 2011 because of the processâ lower cost, quick turnaround and ease of customization for short printing runs. This rapid growth is expected to power digital printing to surpassing screen printing to account for the second largest share of commercial printing revenues by 2011. Other printing processes include flexography, gravure, screen, letterpress and engraving.
Advertising to remain key application
In 2006, advertising was the largest application for commercial printing. Despite competition from other non-print advertising, print advertising continues to grow because print offers greater consumer targeting and the familiarity and portability that many consumers still prefer. Additionally, print is seen as being able to cut through the clutter of other advertising media. Improvements in total advertising expenditures also drive print revenues, albeit to a lesser degree than in previous eras in light of current competition between print and electronic media advertising.
Label and wrapper printing are expected to post the strongest growth through 2011 because of interest in customized labeling and other higher value printing and specialty graphics on such packaging.
Commercial Printing is a new industry study priced at $4400. It presents historic demand data (1996, 2001, 2006) plus forecasts for 2011 and 2016 by process and application. The study also considers market environment factors, evaluates market share and profiles 36 US industry players. The commercial printing industry includes pre-press and printing services for third parties on a job order basis. Publishers that do their own printing and other in-house printing operations are not included in this study.