Los Angeles, CA (PressExposure) July 23, 2008 -- Assembling a press kit can now be easily done with one visit to the printing company. Through offset printing, you can obtain your assortment of printed materials conveniently.
Why a press kit?
A press kit is particularly useful if you are introducing a new product in the market yet do not want to rely on TV or radio ads, or sales representatives. This way, you get to present comprehensive information about your commodity without requiring much of your client's time and even yours.
You hand it out to them and let them have the freedom to learn more about your product during their own free time. At the same time, you do not have to spend money on people who will talk about your product and sell it. Your press kit can do the talking.
Distributing press kits is a common practice during product launchings, fairs, exhibits and trade shows. Aside from getting customers, this is also a good way to educate potential distributors and retailers who are interested in your offerings.
What is inside a press kit?
A press kit is actually composed of several materials, big and small, and all producible using offset printing technology. This may include the following:
1. Pocket folders
Also known as presentation folders, this is the material that houses all the press release printouts. From the outside, it looks like an ordinary folder but in the interior, it has built-in pockets for the additional print materials. One or two of the pocket may have slits to hold business cards securely in place.
To add appeal, pocket folder exteriors are printed in full color, and sometimes, the inner pages, as well.
This tool contains images and descriptions of the product. This can discuss what your product is made of. For instance, if you are advertising export-quality coffee, you may state there the variety of coffee beans used, the characteristics of this type and why it makes good coffee.
This may detail its benefits and uses. As in the case of the previous example, you may highlight the antioxidant contents of coffee and explain how this helps the body.
Since brochures include images, it would be best if you request these to be printed in full color to enhance the quality of the picture.
3. Business cards
It is important that when customers and distributors take interest on your product, you can be contacted either for more information or to order the goods.
Include all of your relevant contact details like phone number, fax number, mobile number, address, branch address, email and website.
It is good to add your company logo since this represents your company's identity.
Although not a requirement, you can add one or two flyers to your press kit so that press kit recipients can easily recommend your product and spread the word by handing out a copy of this print material.
Flyers are a good alternative to brochures since they do not cost as much. They need not include the same amount of information as your brochures but the contents must be relevant and enticing enough.
Contact your printing company and inquire about their offset printing options. It may save you money if you get a single printer to process all your press kit contents.