Ubi Ave, Singapore (PressExposure) June 02, 2009 -- Leading digital agency Comwerks Interactive (www.comwerks.com) has been selected to revamp the main website of the People's Association (PA). Comwerks was awarded the contract after a multi-stage tender process that featured other well-known players from the Singapore interactive design sector.
The decision to redesign the PA website follows an extensive usability study commissioned by the organization earlier this year, which was also executed by Comwerks. The latter's brief is make the website more appealing, useful and engaging to a much wider audience in Singapore.
Comwerks will use its proven user-focused and goal-oriented web design process founded on the five pillars of 'Creative', 'Content', 'Technology', 'Marketing' and 'Measurement' to help PA achieve the goals outlined for the website revamp.
The new website will combine a fresh look with a variety of new, interesting content and more interactive features and transactional tools. The focus will be to help users be aware of and conveniently enjoy the wide array of activities and services offered by PA.
"The reach of PA is extremely large, touching almost all Singaporeans. We're exceptionally excited to help reinforce this connection with the new website," said Keith Tan, Creative Director of Comwerks Interactive. "We will leverage the latest interactive media tools to deliver engaging and rich content and a quality web experience to PA's target audience."