Contact Centre Webinar: "How To Improve Caller Experience Through On-Brand Audio Marketing"

Southampton, United Kingdom (PressExposure) July 11, 2011 -- Premier Business Audio, a market leader in supplying Call Centre IVR Prompts and In-Queue Marketing are holding a free webinar to help Call Centres improve their caller experience. The webinar will be useful to Contact Centre Managers, Customer Experience Champions, Marketing Directors, Operations Directors, and anyone else who has an interest in caller experience.

Premier have over 15 years experience turning IVR menu and in-queue time from an irritation for callers, to something that really adds value to the caller experience and helps with call centre management.

The 45 minute Webinar will be held on Tuesday 19th July at 2.00pm GMT. Anyone interested can register at

This webinar is designed to help your call centre:

1: Improve average time to abandonment. If callers can be engaged or entertained with something relevant they are less likely to abandon their call.

2: Reduce transaction times. Prepare callers prior to being connected to an agent i.e: "please have your account number / credit card ready".

3: Launch new products or services. Existing customers are the cheapest and easiest people to market/sell new products to!

4: Reduce staff stress and turnover. Reduce complaints about poor in-queue experience and answer FAQs whilst customers are in-queue.

5: Cross sell and up-sell other products. Increase sales to existing customers with very low acquisition costs.

6: Increase customer retention and loyalty. 40% of callers hearing a queuing message repeated 4 times will hang up - of which 30% of these will never call back!

It will be an interactive discussion on how On-Brand Audio can improve your caller experience to help reduce caller abandonment rates, answer FAQ's and cut average call duration. Key speakers include Kevin O'Connor - Premier's Call Centre Sales Director and Nick Findlay- Premier's Managing Director.

Kevin O'Connor will be showing the improvement to customer satisfaction that professional call centre audio can bring to contact centres, with illustrative 'before and after' recordings.

Nick Findlay will share his top tips on how to improve call centre caller experience, with (often amusing) examples of best and 'room-for-improvement' audio.

In addition, guest speaker James Suddaby, Music Director of I Like Music, will be revealing how choosing the right music playlists can optimize the unique relationship between you and your customers by consistently communicating your brand values and promise and that they resonate and connect with your customers on a deeper level.

Find out more on or call Premier on +44 0845 074 4068.

About Premier Business Audio

Premier, the Point of Contact Specialist, is the UK's leading sensory marketing agency. Supplying marketing solutions since 1996 to over 350 Contact Centre Clients including 100's of Global Brands and 3,500 customers including Sainsbury's, Apple, British Gas, Lloyds TSB, Unisys, Tui and many more. Large or small, international or local, whatever market sectors, they have services to help.

Premier has over 15 years experience working with system integrators and providers and believe that communicating a clear message is crucial to fulfilling the objectives of any contact centre. Well respected within the industry for the individual care it gives customers, and the dedicated creative staff, Premier are able assist customers with all their call centre audio needs.

Contact: Rachel Betteridge, Marketing Manager,, Switch +44 0845 279 7200.

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Press Release Submitted On: July 11, 2011 at 9:33 am
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