Dublin, Ireland Ireland (PressExposure) April 23, 2007 -- Dublin, Ireland, April 23, 2007 â Since the beginning of the year, the Internet portal auto-betterdeals.com presents a selection of car retailers and offers combined with a range of car insurance suppliers and their rates. As a consequence, customers face a new arrangement of existing markets, violating their perception categories.
In stationary retail, insurances usually do not appear in a car retailerâs product range, at least not in a comparative way. Internet retailers often offer insurances from one supplier only. In both cases, customers tend to look for an appropriate insurance in other places than the car retailerâs, since here offers seem to be one sided to them. Consequently, customers perceive insurances as belonging to another category than cars, although they are interconnected in use.
Surprisingly, auto-betterdeals.com fuses these two categories into one. As marketing manager Paul Reading admitted, this could distract customers. But Reading considers the increase of easily accessible information as a compensating aspect. He explained that there had been discussions about this category combination with regard to the Internet portalâs objective to orientate its users within the increasing amount of information, products, and services on the Internet. The outcome was that the marketing department agreed on Readingâs argument.
âAlthough customer categories are important to us, we consider competitive prices, means of comparison, and customer choice as even more important. This way, we help to establish an effective price regulation along demand and offer, as customers can compare all necessary information at a glance,â justified Reading. In fact, auto-betterdeals.com provides its users with advanced search masks that help to find current bargains on the Internet. In the end, it is up to the customers to decide what is more important to them, competitive prices and comparison or perception habits formed by the market environment.
The Internet portal [http://www.auto-betterdeals.com] belongs to the network of vertical sites http://www.betterdeals.com. This year, the networkâs team of European professionals with a passion for the WEB has already launched 35 sites in order to provide its users with orientation. Active since the end of 2003, betterdeals.com is created and managed by Go Advertising Limited, Dublin.