San Jose, Costa Rica (PressExposure) April 08, 2014 -- PROMED (The Council for the International Promotion of Costa Rica Medicine), recognized for its leadership in promoting medical tourism in Costa Rica, has unveiled a new logo that will provide stronger recognition for this respected national medical tourism association. The new logo modernizes PROMED's appearance and is the first step in a larger marketing campaign to generate increased recognition and understanding of the PROMED value proposition among visiting medical travelers and PROMED members.
"This new logo provides a strong and easily identifiable symbol for PROMED," stated Massimo Manzi, Executive Director of PROMED. "It reflects the shared commitment to quality among our members and will allow medical tourists to clearly identify providers that are aligned with PROMED's quality healthcare standards in Costa Rica. Additionally, as PROMED engages a digital marketing strategy, our new logo will allow PROMED to be easily recognized across all media, including print, digital and the newer platforms such as tablets and smart phones."
"PROMED would like to recognize and thank one of its members, The Goodness Company: Global Healthcare Marketing, for this excellent work," continued Mr. Manzi. "We are very lucky and proud to have them both as members and marketing partners as we seek to educate the world about the excellent healthcare that exists in Costa Rica."
The Goodness Company, a leader in Global Healthcare Marketing, with offices in the US and Costa Rica, has been a member of PROMED for many years. "A strategic marketing program is critical to the success of any medical tourism venture," said Patrick Goodness, CEO of The Goodness Company. "No matter how good your healthcare services may be, if potential patients don't know that you exist, they can't choose you. Our goal is to help educate the world about the positive benefits of generating a truly global healthcare market, where patients seek and find high quality, affordable medical care in every corner of the world. We are very pleased that PROMED has chosen The Goodness Company as their marketing partner. It is with great pride that we participate with PROMED to educate international patients about the incredible value of medical care in Costa Rica."
For more information about affordable healthcare in Costa Rica, please visit http://www.PROMEDCostaRica.org
To learn more about successful medical tourism marketing services, please visit The Goodness Company at http://www.GoodnessCompany.com, http://www.GoodnessHealthcareMarketing.com and http://www.MedicalTourismMarketing.com
Founded in 2008, PROMED was created to ensure that international patients visiting member organizations in Costa Rica receive high-quality medical, dental and hospitality services, assuring a positive medical travel experience. Additionally, PROMED is committed to raising consumer awareness of Costa Rica as a high-quality, affordable healthcare, medical tourism and wellness destination.