Dublin, Dublin Ireland (PressExposure) July 18, 2007 -- The visitor statistics of the electronic search guide better-job-offers.com shows differences in popularity of certain employment offers. Contrasting with highly demanded professional fields, some sectors of employment remain generally unattended.
Whereas the categories for medical jobs and media offers were visited quite often, other categories such as construction and hospitality lacked the visitors' attention. According to the site's department for market studies, this phenomenon is caused by an upcoming trend on the job market. Following the department, people had searched for prominent fields instead of the ones they are qualified for.
Market researcher Frank Springer compared the star categories with jobs that appear in television series. He noted a high correlation between both fields. And he came to the conclusion that "[...] professions related to media productions and those that are promoted by popular actors in media contents show higher levels of popularity than everyday jobs. Regarding the influence media has on the public opinion, this can be explained in terms of background marketing that presents some alternatives in a more positive light than others."
Being part of the media sector, better-job-offers.com assumes its responsibility in this respect by promoting the employment offers that remain in the shade of others. Springer added that "[t]he media's potential of creating reality is not to be underestimated. It would be a shame that people's choices rely on unrealistic assumptions or the attraction created by actors. People should follow their interests and not the image they obtain with a particular job that does not go along with their abilities."
It remains to be seen if the site's existentialist argumentation finds support among its users. The employed means to make the less demanded employment offers more attractive is a concise description of each field's particularities. Similar to broadcast productions, pictures of attractive professionals that accompany the texts also aim at creating better cognitive images of the corresponding professions. Currently the makers are reviewing the form of better-job-offers.com to find more options to improve the image of different jobs.