Creating a Building's Brand with Fashionable Uniforms

New York, NY (PressExposure) December 11, 2009 -- It’s an old saying that “clothes make the man,” but landlords, hoteliers, airlines, and security companies, amongst others, have discovered that the clothes worn by their personnel serve to create a positive, distinctive image and a brand awareness.

When W & M Properties decided to reinvigorate the Empire State Building, they selected I. Buss Uniform Company, a 117-year old, family-run business to create a new uniform design. I. Buss created the building’s Art Deco-inspired security and observatory uniforms featuring classic 1930s styling, such as chevrons on the sleeves, and a custom-dyed “Empire State Building Burgundy” color, inspired by the building’s marble walls. I. Buss also designed custom-made ties, hats and overcoats for the personnel. Jennifer L. Busch, vice president and chief designer of I. Buss stated, “We worked closely with ESB management to create a uniform that evoked the Deco spirit while still being functional and truly unique to the building. You notice the uniforms from afar, the color and style are extremely distinct…just as the Empire State Building is.”

“That is the key,” say’s Stuart Busch, President of I. Buss Uniform. “To create a uniform that both compliments and fits into the look of the property we are servicing.”

From maintenance to security to hotels, from commercial to residential real estate, I. Buss continues to create outstanding and unique uniforms that win awards and allow clients to project a superior image. Currently, they supply uniforms for the staff of approximately 1,000 buildings in the metropolitan New York City area. Stuart and his daughter Jennifer work closely with developers and CEO's to help them refine and create distinctive looks for their properties.

Bob Esposito, Vice President of Time Square Alliance, a business improvement district, said: “I tell my staff that just as people judge a book by its cover, so they judge us by our appearance. And for ten years, I Buss has created outfits for us that are attractively designed with an eye to what is fashionable and unique.”

“We’ve been very pleased with the quality and appearance of the uniforms I. Buss has created for the security guards, doorman and concierges at all of our office and residential buildings” stated Jonathan Resnick, President of Jack Resnick & Sons, one of New York’s largest owner/managers. “There’s no doubt the uniforms have been helpful in branding our real estate properties as well as our company.”

I.Buss Uniform Co., Inc. is regularly recognized as one of the country’s foremost designers and manufacturers of uniforms and accessories (ties, bags, scarves and hats). They also rent custom-made uniforms through their Allan Uniform Rental division, which few other companies do. The company has ventured into a new area, creating products that are eco friendly as well as being aesthetically pleasing.

In addition to creating and manufacturing stylized outfits for the personnel of the Empire State Building, the Times Square Alliance, and Jack Resnick & Sons, the company has created distinctive outfits for The Milford Plaza Hotel, Rockefeller University, Barbizon Hotel, Amalgamated Bank, Depository Trust, The Dakota, the GM Building, the Metropolitan Opera, Carnegie Hall, Rose Associates, Akam, ARGO, Douglass Elliman, Charles Greenthal, Rockrose, and even for Paul Stuart (luxury clothing for men and women), among various others. The company’s website is

About Jeffrey Sussman, Inc.

From: Jeffrey Sussman, Inc.
Marketing Public Relations
New York, NY 10017

For: I Buss Uniforms
Jeffrey Sussman

Press Release Source:,_Inc..html

Press Release Submitted On: December 11, 2009 at 4:11 pm
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