London, United Kingdom (PressExposure) December 18, 2009 -- Looking for a great creative job? Check your nearest PR agency. Research by Major Players (the UK's leading Creative Recruitment agency) has revealed a substantial increase (200%) in client requirements for Planners and Creative Directors over the last 18 months. As the economic climate improves and PR agencies strive to stay a step ahead of their experiential, event and marketing rivals, this trend may soon include juniors and maybe even graduate roles.
Lorraine Barker, Head of PR at Major Players said: "To keep from being drowned out in an increasingly crowded media space, PR agencies are evolving. Creative Directors are being drafted in to inject fresh thinking and bring a new dimension to campaigns, while Planners are delivering consumer insights and developing rigorous strategic frameworks to underpin the big idea." The result is a focused PR offering that stays on brand, on tone and most importantly - makes people stand up and take notice.
The newer roles are different from the traditional planner or creative you might find in an advertising agency - and while some PR agencies seem happy to consider above the line candidates, the main demand is for talent that can think big, but be practical in their application of creative ideas. Equally, many above the line candidates often feel that moving into a PR environment will restrict their role.
Lorraine added: "We've found that the most successful among those we've placed are candidates who have had a high level of involvement in the creative or strategic planning process - not only candidates from account planning, but account handling, research & insight and new business. However, it's equally about the candidate's hunger and passion for all things media and the latest comms channels, trends and cultures."
Major Players is perfectly positioned to support this new growth area. As the industry's leading creative recruiter, they work with some of the UK's most exciting and forward thinking PR agencies. To find out more, call 020 7845 7236 or email Lorraine here.