Hartlepool, United Kingdom (PressExposure) June 26, 2009 -- The Croatian government has launched a new website, [http://www.welcometocroatia.com.hr] aimed at getting people to discuss the benefits of tourism in Croatia on a social media footing, ultimately aimed at boosting tourism to the country.
Croatia's property market is reliant on the tourism sector, and a boost in tourism is good news for investors according to Les Calvert, director of overseas property portal Property Abroad.com.
"Croatia saw exponential growth in tourism as it joined the EU, at this time investors bought in on the promise of strong rental yields which have dropped off lately. Property investors will be hoping the government can successfully revive the tourism sector," he said.
Croatia reacted quickly to the international downturn; tripling its bedget for tourism promotion to 28million. Unfortunately not quick enough as Croatia received only 1.8million visitors in the first three months of this year a fall of 9% on the same period last year.
This is a smaller decline than its biggest competitors (Italy, Greece and Spain) experienced, but the government wants to improve on this to stay ahead of the competition.
"Our main goal for this season is to be equal or better than our competition," said Tourism Minister Damir Bajs, stressing that so-called last-minute bookings would be decisive.
Croatia will be aiming to receive 3.5million visitors in both this quarter and next (high season), and then at least 1.8million in the last quarter to avoid a drop from last year's total of 11 million, although they will probably settle for 2.5million in this quarter and next.
That said, competition is likely to intensify as the Pound strengthens against the Euro. Places like Croatia have lost ground emerging economies like Turkey in recent months because of the strong Euro.
Property Abroad.com is currently advertising Croatia property for sale priced from Â£65,000.