Leslie, Michigan (PressExposure) November 19, 2008 -- Michael Crooks, author, speaker and 24 year veteran advertising copywriter and promotional marketer has been selected to present, "The Indispensable Promotional Marketer: Deliver What Google Can't Find", at Promotions East on Monday, June 1, 2009 @ 9:00 a.m. in Atlantic City.
Crooks, a regular contributing author for Brilliant Results magazine, says as competition within the promotional marketing industry increases and markets shrink, distributors will need every edge to weather the coming industry shakeout and outlast their competition.
"Embracing and effectively implementing new promotional concepts will play a vital role in the success of those distributors who survive the impending consolidation within the promotional marketing industry," says Crooks. "Prospects and clients can get product anywhere. They can Google it. But what they can't Google are the effective, creative ideas, concepts and programs inside the head of the Indispensable Promotional Marketer. The ideas that are in reality, the dynamic power behind the products."
Crooks' main point is that without effective ideas to power them, promotional products are darn near useless as effective promotional mediums.
"It can be the most beautiful coffee mug in the world," explains Crooks. "But if it just sits on the desk and doesn't cause anyone to DO something such as call, visit a website or ultimately spend money with you ... well, you can call it a promotion if you want. But the reality is, it's a gift."
The Indispensable Promotional Marketer will help distributors offer their clients solutions that they can't get on-line or from other distributors. It's a program that helps distributors position themselves as indispensable and worthy of repeat business to the detriment of their competition.
Crooks says his presentation will uncover the "obscure obvious" in 5 key areas that will help distributors become indispensable to their clients. 1. A methodology for finding ideas to take to clients 2. How to use the "Secret" tactic to pique interest 3. Effective Goody-Bag Marketing techniques 4. How to turn a Sponsorship into an effective Promotion 5. The power of a multi-dimensional promotion.
"The Obscure Obvious is what's lying just beneath the status quo," says Crooks. "Thankfully, people are beginning to understand that a promotional product without an effective idea, lacks credibility and the power to deliver on the promotional promise that sold it in the first place."