Warrington, United Kingdom (PressExposure) October 06, 2009 -- MPP Global, a leading provider of web and mobile ecommerce solutions, have been selected by the Cumbria and Lancashire Public Health Network to provide an SMS delivery and response channel to promote, communicate and educate a range of health issues to the local public.
There are two current campaigns, one giving smokers access to help and advice from a local stop smoking centre - the other raising awareness of sexually transmitted disease and providing home testing kits. Sending a simple short-code by text results in a call-back or postal pack, making the txt2 24/7 SMS response channel very discreet and accessible.
Louise Charnock, Communications Manager at Cumbria and Lancashire Public Health Network, said: âWith MPPâs mobile marketing solution we have found a great method of getting in direct contact with the public. Weâre looking forward to seeing what the response levels are like so we can consider using mobile marketing for other social awareness campaigns in the future.â
About txt2 - it is an off-the-peg SMS marketing engine which can be customised to meet a customerâs advertising and marketing communication needs. It facilitates mass contact in a discreet, friendly format and promotes an active response from prospects.
Paul Johnson of MPP said: âWe are delighted to be working with Cumbria & Lancashire Public Health Network and feel that enabling members of the public to interact with their local health centres anytime, anywhere, 24/7 is a powerful and cost effective proposition.â
Find out more about MPP Global please visit http://www.mppglobal.com/ or contact them on 0870 099 2118.