Corona, CA (PressExposure) May 01, 2009 -- Sophia Brooks empowers businesses everywhere as she launches a new book that targets a significant but often lightly taken business issue: customer service. In Customer Service New Rules, Brooks assembles the tools and tips guaranteed to draw and keep customer loyalty to a company and its products.
Recognizing the value of exceptional customer service in the survival of a business, Brooks lays out the dos and donâts in Customer Service New Rules. She discusses six âplatinumâ rules that she believes every business should operate by, dishing out valuable points on the qualities to look for when hiring employees, on saying âNo,â the importance of a smile, and other important tips on how to âbe exceptional.â
As well, she teaches businesses on employee and customer management to ensure that the parties on both sides of a business transaction are happy and satisfied. Brooks goes into a simple yet effective explanation on why the customer is not always right. âTo provide exceptional customer service, you have to be prepared to support both your employees and your customers,â she says, ââ¦if your customer is always right, your employees must always be wrongâ¦.This alienates your employeesâ¦and could make [them unhappy].â As providing exceptional customer service can take its toll, Brooks also gives out advice to teach employees on handling burnout, stress and their causes.
While customer service may not be the most important issue in the whole business of doing business, Brooks believes it is ultimately a crucial component in the lifeblood of the company. She encourages companies to include a customer service design in their overall strategy, and she reveals it all in Customer Service New Rules for every company, whether veteran or newbie, to take full advantage.
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About the Author Sophia Brooks is founder, president, and CEO of Global Learning Partners, Inc., an international training and consulting firm based in Corona, California. As an international master trainer and keynote speaker, she specializes in teaching and implementing exceptional customer service initiatives. She has presented training programs and strategic initiatives to international audiences. For information on Sophia Brooks and Global Learning Partners, visit http://www.sophiabrooks.com or http://www.glpinc.com.
Customer Service New Rules * by Sophia Brooks Increase Your Profits by Providing Exceptional Customer Service with New Platinum Rules Publication Date: April 27, 2009 Trade Paperback; $15.99; 60 pages; 978-1-4415-0889-8 Cloth Hardback; $24.99; 60 pages; 978-1-4415-0890-4
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