Dublin, Ireland Ireland (PressExposure) April 23, 2007 -- Started in the beginning of 2007, the Internet portal auto-betterdeals.com employs customized search masks to find current offers of new and used cars as well as accessories. Instead of general results, it presents its users filtered information on the subject, aiming to reduce the Internetâs complexity.
The portalâs main page contains three links that lead to search engines, each for a different subject. The engines for new and used cars provide a slot for specifying the brand, whereas the accessories engine works without this feature. All three of them cover a special domain of offers, so that users only see the results that correspond to the currently chosen category. Differing from conventional search engines, the portal pre-selects the provided information.
Although the quantity may be reduced, the developers of auto-betterdeals.com argue that information selection becomes more and more necessary, regarding the increasing amount of information provided by the Internet. Search engine expert Michael Baker even goes so far to say that the âportal is part of the movement towards a new generation of search engines. This step is crucial on the way to coping with the ever growing information offer that simply irritates people.â
According to Baker, auto-betterdeals.com has the potential to contribute to democratize prices, as it makes the automotive market more transparent. The employed search engines organize the results by prices. Lower prices appear in a more favourable place than high prices. This leads to more advertising for competitive offers. Therefore, the customersâ attention is likely to focus on other providers than the market leaders, which, in turn, may help to drop price standards in general by increasing competition.
The Internet search portal www.auto-betterdeals.com [http://www.auto-betterdeals.com/] forms part of the European network of vertical sites www.betterdeals.com. The networkâs team of passionate professionals collaborates on establishing an everyday guide to information, products, and services on the Internet. Only in this year, the team has already launched 35 sites in favour of customer orientation. Active since the end of 2003, betterdeals.com is created and managed by Go Advertising Limited, Dublin.