DASCOM Set up Asia Pacific Sales HQ in Singapore

Singapore, Singapore (PressExposure) September 02, 2009 -- DASCOM, one of the world's leading manufacturers of printers, announced in June 2009 that it had acquired the key assets of TallyGenicom AG and TallyGenicom Computerdrucker GmbH and established DASCOM Europe headquarters in Ulm, Germany. Key assets acquired include all the former Tally serial and inkjet printer technologies.

In the quest to rapidly expand global reach, DASCOM announce today the set-up of its Asia Pacific sales headquarters, DASCOM AP, based in Singapore.

DASCOM AP will continue to market a full range of former TallyGenicom brand of serial impact, passbook, thermal and mobile printers under the ‘Tally’ and ‘Tally Dascom’ brand name including options, spares and consumables. Additionally, the former range of TallyGenicom line matrix and laser printers will continue to be distributed by DASCOM AP. DASCOM AP will continue to work through their partners’ network in the Asia Pacific region to provide sales, technical and marketing support.

Cheung Ho Chi, Chairman of DASCOM Group said, "We are very pleased with the progress of our globalization plan with the new establishment of our Asia Pacific Sales HQ in Singapore. The Asia Pacific market is a key geographical area of focus as it is a potential growth region for our range of products. Similar to our European strategy, the new DASCOM AP team is made up of the former TallyGenicom Singapore key management team with long established years of experience managing the printing solutions market. The dynamic focus and expertise to continue serving this service-oriented transaction printing market is well preserved and will be executed with similar intensity. The new set-up in Asia Pacific will take our globalization steps to greater heights."

PY Choong, CEO of DASCOM AP added, "The decision made by DASCOM to rapidly expand its global presence firstly through the acquisition of TallyGenicom serial impact technology, setting up its European sales network and now establishing in Asia Pacific is strategic. Singapore is a strategic choice as it is retaining more than ten years of the former Tally and TallyGenicom presence in serving trades and customers. This team will continue to serve diligently as it had excelled over the years in providing customization of printer products in key vertical markets of logistics & supply chain, retailing, manufacturing, government and finance.”

The company looks forward to further strengthening their range of serial, mobile and thermal printer with forthcoming new products to be released soon.

About DASCOM Group: DASCOM Group was founded and established in Hong Kong in 1988. As of today, DASCOM is a private conglomerate operating an array of business focuses such as: * Developer, manufacturer and provider of enterprise printing solutions * System Integrator, Distributor, Service Provider of Unix solutions * Service Provider of value-added services for various telecommunication carriers

For further information, visit http://www.dascom.com

About DASCOM AP Pte. Ltd

DASCOM AP offer computer printers, supplies and services for commercial and industrial application under the brands Tally, Tally Dascom and TallyGenicom. The products are designed to meet the high requirements in market segments such as transportation, logistics, production, warehousing, trade and healthcare. Robust construction, high reliability and long-life cycle are established trademarks of DASCOM products. The head-quarter of DASCOM Asia Pacific is based in Singapore.


Contact:
Joanna Lee
Vice President -- Marketing
DASCOM AP Pte. Ltd
63 Hillview Avenue #08-22
Lam Soon Industrial Building
Singapore 669569
Tel: +65.6760.8833
Fax: +65.6760.1066
jlee@dascom.com.sg
http://www.dascom.com

Press Release Source: http://PressExposure.com/PR/DASCOM_AP_Pte._Ltd.html

Press Release Submitted On: September 02, 2009 at 4:37 am
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