Maidstone, Kent United Kingdom (PressExposure) December 13, 2011 -- The growth of smartphones and internet shopping may affect retailers during the Christmas period UK shoppers are embracing technology, and at a faster pace than many other countries, a survey of global shopping habits by KPMG has suggested. Seventy-seven per cent of British shoppers prefer to buy goods like CDs, DVDs, books and video games online - compared with 65% globally. DCM marketing Services is not surprised by these statistics with the Managing Director saying, 'people these days are too busy to travel out to their local retailers to do their shopping. The perks of shopping on-line outweigh the shopping experience you get from going in-store. The convenience of browsing at home, not having to queue and home delivery would bring a sigh of relief to anyone this Christmas season.'
When buying goods or services, the majority of customers (both in the UK and globally) now said that they look at social networks such as Facebook and Twitter and online review sites. Social networking has revolutionised the way people shop and decide where to spend their money on-line. People are able to share their opinions quicker using social media. This could be either be favourable or not, companies have to work extra hard to ensure great customer service. DCM Marketing Services Managing Director says, 'customer service and good word of mouth are imperative to a company's success. Our clients have commended us in the past for exceeding their expectations which is what separates us from our competitors.'
In the UK, 74% of consumers said they were more likely to buy flights and holidays online and six in 10 used some form of online grocery shopping. In the US, by contrast, the same amount would book flights but only 21% said they were more likely to buy groceries online. But when it comes to mobile banking, only 27% in the UK said they had used some form of mobile banking in the past six months. 'It is interesting to see the difference between nations and the mind-set towards the on-line world' continues the Managing Director of DCM Marketing Services.
DCM Marketing Services specialises in out sources sales and marketing. Interacting face-to-face with customer will always remain the core of the business. The Managing Director comments further saying, 'I feel there will always be a need for human interaction in the buying process, for certain products there is a certain level of trust that is needed between the company and the customer before the transaction is made.'