Columbia, SC (PressExposure) December 13, 2009 -- David Hale, PhD the start-up guru behind DHI-Communications and The Internet Marketing Professor (www.drdavehaleonline.com), announced today that he has entered into an agreement with Midlands Technical College (MTC), Columbia, SC to develop and teach three new social media and Internet marketing-related certification programs. The programs will center on social media for businesses, social media for HR professionals and Internet Marketing and start in February 2010.
While similar programs simply provide students with a lecture-based format, Dr. Hale's curriculum will be backed by hands-on in-class projects and real-world case studies. This will allow students to not only learn the theory behind the social media and Internet marketing movements, but also to gain real-time experience and learn from the successes of businesses who have integrated social media into their marketing mix.
The new programs present social media and Internet marketing practices that are university tested, industry proven, and globally accepted. "Our writing curriculum focuses on a marketer-prospect relationship model, which makes it easier for students to understand the true value social media brings to the table. Our students will not only walk away with a valuable certification for today's job market, but will earn it through a rigorous course of study that exceeds academic and industry standards, " said Dr. Hale, CEO of DHI-Communications.
According to CareerBuilder.com, there will be a 28% increase in Information Technology job hiring covering the full spectrum of positions. With an 80% increase use of social media and Internet marketing by U.S. companies, the time is right to obtain an industry certification in social media and Internet marketing.
"Students will also be exposed to current job postings that are quite prevalent for people possessing these skills," said Hale, "Our certifications will present the clearest answer to the question, who is our target prospect and how can we connect with them? I am extremely excited to be part of this effort to bring cutting-edge training and course to the MTC Center of Excellence for Technology in Northeast Columbia. This campus is the top technology-related instructional institution of its kind in South Carolina," Hale added.
The proposed curriculum for the Social Media for Business program will cover the spectrum of topics from how to properly use all of the top social media platforms for business success to how to develop a social media strategic plan, and increasing a business's online presence to time management. In the Social Media for HR Professionals, participants will learn how to leverage all of the top social networking portals to locate job prospects, how to conduct virtual interviews, and the ins-and-outs of LinkedIn, the top professional networking site. lastly, the Internet Marketing Certificate program will cover a wide range of subjects such as: affiliate marketing, website promotion, search engine optimization, pay per click advertisement, blogging, use of video, and many others.
"We are also planning a one-day social media Internet marketing conference in December, 2010. This will be a first of its kind in South Carolina. With the collaboration between DHI-Communications and Midlands Technical College, Columbia, SC will soon become the hub of social media training in the Southeast," said Dr. Hale.