Boca Raton, FL (PressExposure) November 30, 2011 -- DNA Brands, Inc. (OTCBB:DNAX), holders of the prestigious "best-tasting energy drink award" at the 2010 World Beverage Competition, and producers of DNA Energy Drinks® and DNA Meat Snacks sold at 3,000 plus locations, today announced third quarter and YTD 2011 operating results:
During the third quarter ended September 30, 2011, DNA recorded record revenues of $467,337 compared to $165,151 in revenue during the third quarter ended September 30, 2010. For the nine month period ended September 30, 2011, DNA recorded revenue of $1,155,415, a 22.9% improvement over the same period in 2010.
Loss per share for the quarter ended September 30, 2011 was ($0.02) compared to ($0.08) during the third quarter ended September 30, 2010. For the nine month period ended September 30, 2011 the loss per share was $(0.08) compared to ($0.25) in the same period in the prior year.
2011 and Recent Highlights. Over the past nine months the Company has realized the following:
Since the first quarter of 2011, gross margins have improved from 32.0% to the current level of 46.1%
Introduced DNA Diet CRANRAZBERRY and a new taco flavored meat product
Entered into a new promotional agreement with the Miami Dolphins
Expand the operations of the Company's Grass Roots subsidiary to seek representation for new product lines
Expanded distribution to include all 800 plus Walgreens locations
The Company's complete product line approved for sale by the Naval Command Exchange Service (NEXCOM)
Darren Marks, DNA's CEO stated, "We continue to make significant progress in expanding the DNA brand, increasing revenues, improving gross margins while at the same time carefully managing expenses and our liquidity. We remain focused on our objective of attaining profitable operations and on increasing shareholder value."
Mel Leiner, DNA's Executive Vice President stated, "During 2011 we have expanded our presence in Florida and geographically to include California and Wisconsin. We are very excited by the results achieved last quarter while only commanding 10% of the points-of-distribution (POD) available to us. We are confident that our goal of 50% plus POD penetration will be achieved in 2012. Our long term goal is for DNA to be a national brand. Our intermediate goal is to replicate the Florida program in 10 markets with similar demographics as Florida by 2014. Additionally, I am encouraged by our progress and response of first time and ongoing users of DNA products."