Portland, Oregon (PressExposure) January 12, 2009 -- Direct response television (DRTV) agency Atomic Direct has received a Davey Award recognizing their multi-product infomercial campaign for Professional Tool Manufacturing. This innovative 30-minute infomercial premiered in September 2007 and features three products - the Work Sharp, the Drill Doctor and the Ratcheting Hex Wrench.
The Davey Awards exclusively honor the âDavidsâ of creativity. With over 3,500 entries from across the U.S. and around the world, the Davey Awards honor the finest creative work from the best small firms, agencies and companies worldwide, http://www.daveyawards.com.
With this infomercial, Atomic Direct broke traditional industry practice and created a multi-product 30-minute show that is both a sales success and recognized for its creative innovation.
âThe Drill Doctor infomercial had been on-air for 7 consecutive years making it the longest-running tool infomercial in television history, helping ProTool Manufacturing sell over 3 million Drill Doctors,âsaid Doug Garnett, president of Atomic Direct. âBreaking industry tradition, we helped ProTool introduce two new products by leveraging value from the existing Drill Doctor infomercial. In an infomercial business thatâs stuck in the past, weâre pleased to have broken fresh marketing ground.â
Atomic Direct is a boutique DRTV agency with a unique vision of how brand-name products can be advanced through DRTV. Atomicâs clients include DuPont Teflon, Rubbermaid and ProTool Mfg. Atomic was founded in 1998 by former Tyee executive Doug Garnett. For more information, visit http://www.atomicdirect.com.