New Delhi, India (PressExposure) May 16, 2012 -- Dilli dilwalon ki... A phrase often said to prove that the capital of the India is not just the city that runs the nation but is also the city that has always stood tall when it comes to social good! The recent citizen evangelism exercise going over the various social media channels is the latest example of what Delhi and its citizens are made of.
To express its genuine views against the negative publicity that BRT has garnered in the print and tele mediums, the citizens of Delhi have come together to support this modern public transportation system. OMLogic, a social media agency previously known for its social initiatives is leading and guiding this initiative from the front.
Bus Rapid Transit or BRT is a modern day public transport system that is aimed towards making the public transport more efficient, passenger friendly and faster. The 5.8 km stretch that has been implemented in Delhi has witnessed smooth and congestion free transit of buses in the past months. However, there has been a lot of hue and cry on it being not so efficient because the travel time of minority of cars increases. However, this citizen evangelism exercise running on Facebook via a community 'Delhi Loves Buses' shows just the opposite! Citizens from every part of the city who have experienced travelling on the BRT route support it and look towards it as the means to get rid of traffic congestion in the coming times.
On being asked what makes OMLogic join this initiative, Mr. Kapil Gupta, CEO OMLogic Consulting Pvt. Ltd. said, "We recognize the need for a sustainable transportation system in Delhi. Social Media being a great equalizer and a truly democratic platform is the best place to bring up this issue. We are proud to extend our support to this cause. After all, the aim is to carry more people, not vehicles."
With a community of over 7k (and growing) people in less than a week who support public transport, one would wish that BRT is here to stay. Interestingly, many citizens provide a lot of positive and fruitful feedback on what changes they would like to see in the system. The aim of this initiative is to ultimately create a Delhi citizen's charter and present it to the Delhi govt.