Delta International Improves Productivity and Lowers Costs Through Synaptris' IntelliVIEW

Chennai, India (PressExposure) October 16, 2009 -- Synaptris Inc., a leading player in the information management space, today announced that its customer, Delta International has experienced significant savings, in both time and resources, and unlocked business benefits. IntelliVIEW, Synaptris' reporting, dashboards and analysis solution, has helped the leading Middle East Retail Chain increase operational productivity by almost 50% through reducing IT dependence.

Delta International, a leading retail chain in the Middle East, faced the challenge of making available timely and relevant information from its rapidly expanding database. Their traditional (non-interactive and static) reports did not meet the needs of providing in-depth understanding of rapidly changing business needs. Over a year ago, the retail chain deployed Synaptris' IntelliVIEW, a next generation interactive reporting, dashboards and analysis solution. Since the deployment, Delta International has reaped immense business benefits by deriving real-time and personalized business insights from their data while reducing cost and time.

Binoy Varghese, Retail Division Manager, Delta International, said, "IntelliVIEW has improved our productivity by 40% to 50%, especially in operations, by enabling individual business users to edit / re-design and customize the way they see their information. Importantly, our users are able to take full advantage of IntelliVIEW's user-driven capabilities because the product is extremely easy to use."

Mustafa Younis, Group IT Manager, Delta International, said "IntelliVIEW has enabled our business managers to keep pace with dynamic business needs without any additional applications or changes in our IT infrastructure. The ease of implementation and minimal IT dependence delivered a savings of 70% on the total cost of ownership (TCO) of the IntelliVIEW solution as compared with other competing offerings. This resulted in a return on investment (ROI) in just 16 weeks. With over 80% IT time saved, the product has enabled the IT team to focus on other strategic areas that require attention."

Commenting on the success of IntelliVIEW, Mr. Nagaraj L. Bhargava, Chief Operating Officer, Synaptris, said, "The success of the IntelliVIEW implementation at Delta International is yet another testimony to the value of customizable and user-driven information that the product delivers to business users. We will continue to be focused on meeting the dynamic business needs of every user in the enterprise by delivering powerful report personalization and analysis capabilities that is easy to use."

About Synaptris Decisions

Synaptris (, founded in 1998, is a leading player in the information management space. Synaptris delivers award-winning "flexible" and "user-driven" reporting, dashboards and analysis solutions that have been recognized for industry-leading innovation and ease-of-use. Synaptris has over 2250 customers across 80 countries and is headquartered in San Jose with offices in New York, London, Sofia and Chennai.

About Delta International
The Delta Group, founded in 1978, is a diversified group of companies with investments in different business sectors including Energy, Infrastructure, Real Estate, Trading and Retail. The Retail Division, a recent diversification within the Delta Group, is focused on establishing itself as a leading retailer, representing international brands in the Middle East. The Retail Division includes Clothing, Fashion and Food Units.

Media Contacts:
Ramya Rajaraman / Parvathy Jaya
Genesis Burson-Marsteller;
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Press Release Submitted On: October 15, 2009 at 6:57 am
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